Magazine Adverts

To gain inspiration for the magazine advert that I will be making, it is important that I study other current adverts, through this I can see the way the album is promoted and targeted to specific audiences so I can see what makes the album appealing.

This is the magazine advertisement for Ellie Goulding's album 'Lights'. It shows the same image as the front of her album so that the audience will recognise the album when in music stores. Below you can see the reviews given by recognised newspapers through the star ratings given by 'The Fly', 'The Times' and 'G magazine' these reviews entice the audience to buy the whole album without familarity of all the songs. The album name 'Lights' is reflected through Ellie's hair as it appears to be made out of sparks of light. The colours of the bright yellow lights contrast with the black background to make it stand out more, and the style of the music on the album is more likely to be that of a less upbeat tempo, as these are usually advertised through bright colours, a variety of different fonts and textures. The fact that Ellie's face takes up most of the advertisement denotes that she is the singer and her facial expression connotes mystery and innocence attracting a teenage or adult audience. The album cover has been photoshopped heavily which suggests that a flawless look is required of current artists, which is often heavily portrayed through the media, people aspire to look like these artists which look flawless and often advertisements may make it seem that through purchasing a particular album you almost become closer to looking or being the artist as they appear to be 'ideal' people to be.

This is another magazine advert in which The Killers' new album was being promoted. It has an almost old fashioned mosiac effect on the whole image which fits in with the album title "Day & Age' as it it has a prehistoric theme to it. There are no reveiws or a lot of text used to describe the album, which keeps the songs mysterious and appealable to a wide audience. The fact that 'The brand new album' is written suggests that the band have made many previous albums and are well known, and because it mentions a recently released single that is also on the album it entices those who enjoyed this track to buy the rest of the album. In the image we see a moon and what appears to be stars over land which looks prehistoric, this is a different theme to many other album covers usually portraying the individual singer or a picture of the band as a whole, the fact that the album has been advertised in this way may attract a wide audience as it connotes a new, different style.

This magazine advert is for Plan B again it holds a simple design which is very eye catching when looking through a magazine, straight away the audience is drawn to the bold font that tells us the name of the artist. This particular advert holds a simple pattern using the colours black, red and white with the same font but in different sizes. Again like the Ellie Goulding advert it shows various ratings given by newspapers and magazines influencing others to buy the album.  We get the impression that this particular theme on the album is quite jazzy or blues like as the old fashioned style picture of the artist denotes an Elvis type look. This is more likely to appeal to an older audience due to the old fashioned appeal it gives. The fact that the artist is looking to the left and we see the star ratings on this side highlights the importance of them and also his facial expression connotes a sense of mystery persuading people to find out more about the songs on the album.