Final Magazine Advert

Final Digipack

Final Music Video

Here is the final music video, hope you enjoy watching it!

Evaluation Question 4-How did you use media technologies in the construction and research, planning and evaluation stages?

Technologies used

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Evaluation Question 3-What have you learned from your audience feedback?

In order to gain feedback from our target audience, we asked our class members to answer a questionnaire based on our video as well as other people who fit our target audience. We were able to see what parts people enjoyed most and what could've been improved. All the people who answered our questionnaire enjoyed our music video but most said that if we incorperated more group choreography our video would fit the codes and conventions more.

Through using survey monkey it meant that we didn't have to use several paper questionnaires which saved time and also the website analysed the results instead of an individual interpretation of it making it more accurate and reliable to use. This audience feedback from the questionnaire taught us that we used the right codes and conventions within our music video as planned for example using bright colours. It also allowed us to see what the audience thought could have been improved or changed for example using less group scenes. 

We also interviewed some of our target audience members to see what individuals thought of our video as well as our class, this way we could see a face to face interaction with our audience and actively see what they thought about our video in more detail than our questionnaire.

Evaluation Question 2- How effective is the combination of your main product and your ancillary texts?

Effectiveness of Video With Digipak and Magazine Advert

Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

'In what ways does your media product use, develop or challenge forms and conventions of real media products?'


In order to compare the codes and conventions of our music video to real media products I decided to take various screenshots from music videos by 'The Saturdays' as well as my own. This way I can compare the two and how they use, develop or challenge aspects of their videos.

The first image (top left) shows an establishing shot taken in one of their videos, this gave the song an eery feel to it and reflected feelings of sadness, in the same way the first image taken from my music video shows an establishing shot of where we filmed by the river. This shows a similar shot and this was used in a way that the video would relate to our lyrics for example 'I thought that you were better' showing the song is about feeling hurt and betrayed. The shot by the river reflects these feelings and the overall theme of the song is established to the audience.

The second image shows the girl group as a whole, in the same way to the second image of my music video, they each have a different colour, we used this so that it makes each member stand out in a different way and it makes the video more vibrant and exciting to watch, in this way the product uses the same conventions as real media products, however, many girl groups don't have a particular colour scheme and in this way our music video challenges these conventions. 

The third image shows a long shot of the group all together as a whole, this is also shown when our group are performing in the studio again showing the use of typical music video conventions. This shot shows the group together as a whole, reflecting the idea that each member is in the same situation. 

The fourth image (top right) shows 'The Saturdays' altogether holding an umbrella in a narrative scene, the fourth image from my music video shows one of our members alone, in our narrative scenes most of them are individual rather than showing us altogether as a group. Typically girl groups are shown together throughout the video, but as a group we decided to challenge this convention as this is the most effective way to gain empathy from our audience as they can see each member's story in more detail. 

The fifth image shows the girl group performing a dance routine, as a group we felt that our songs lyrics would not be suitable for a dance routine, especially a fast paced one. When girl groups tend to take part in a dance routine their music is often up beat and so to fit in with our storyline which holds a sad tone we took more shots of each individual member.In this way the typical convention of a girl group dancing were challenged.

The sixth picture shows a close up of one of the members in the girl group 'The Saturdays', in the same way our music video uses many close up shots, this is so we can see the lip-syncing of the character and the audience can see the emotion and identity of the specific member shown. The sixth picture from our music video shows two of our members, this shows the individual as well as being part of a group at the same time.

The seventh picture shows one of the characters looking out of the window singing and looking upset, this gives the audience the impression that they are reminiscing on previous events as if something in the past was once good but has now turned bad, this fits in perfectly to the story within the lyrics of 'Ego' and so we decided to recreate this scene, conforming to the stereotypes of a typical music video.

The last picture shows not only the variety of colours within the girl group but also shows all the members using a close up of just the legs, in the same way there is a close up of each member in our group as well as various colours conforming to this stereotype.

Often group music videos show each member individually as well as collectively and throughout our music video we made sure that this was parallel. Not only did we conform to typical girl group music videos but we also formed our own collective and individual identity bringing something new to the 'pop' genre of music. We did this through our story line, in which we used balloons and a different 'boyfriend' for each member of the group again showing an individual as well as group story line, often 'pop' music videos rely heavily on dance routines in which we challenged. As no-one in our group have been trained to dance unlike girl groups in the music industry we decided to make the video more narrative which isn't what you would expect to see. 

Rough Cut

This is our rough cut of our music video, for our final piece we can see that we need to include more transitions and more effects.

An Update

The fact that we didn't go to Brighton in the end, meant that we had to film the scene of us with love heart balloons somewhere else, we decided to film this by the lake that we filmed our other scene at. Below shows a picture I made of us filming by the lake.

To do list

In order to be fully organised I decided to create a to do list so that I can see what I have completed and what I still need to complete. To create this list I used a website called www.tadalist.com. Below is my list: https://kerryt.tadalist.com/lists/2154703/public

Behind the scenes footage

We decided to create a behind the scenes video, it includes whilst we were filming and parts that we decided not to use. You can see how much we are enjoying the course and the good relationships that we have behind the scenes will affect how we appear as a girl group on camera.

Unused footage

When editing we found scenes that we didnt include as we found that our narrative storyline didn't fit in with the song as much as we wanted to. As we have a lot of footage in the studio we have decided to change our narrative scene to on the beach which we will be filming next week. We also decided not to include the footage we filmed because the camera quality wasn't as high definition as we expected it to be.

What will we be filming at Brighton?

Brighton

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Group Meeting

Group Meeting Brighton

Filming

This video was taken before we continued to film in order to set out aims of the session and what we hope to film. Through this video diary we can see what we planned to do and you can see the equipment that we set up in order to film.

Final Digipak

Like the magazine advert, each group member created their own digipak, we decided to use Lauren's digipak as we found that our target audience preferred this most.

Below shows Emily's digipak:

Below shows Chloe's digipak:

Digipack

Below is my digipack, which would be sold in music stores across the UK, it includes the titles of our songs and the front cover to our album as well as extra pictures. I made sure that the style was similar to my magazine advert by making sure the font was the same as well as the colour and making sure that the colour dresses we wear stand out most, I followed a simple design as I found this was most effective with other artists digipacks. I made sure that the album cover and the back of the album were next to each other so that when it is printed and folded it will be in the right place. Again, like the magazine cover, each member of our group have made their own digipack and we will decide on the best one based on a class vote.

As you can see I used photoshop to create my digipack, here I could use various layers as shown in the bottom right hand corner where I can edit each individual and then secure the layer using the lock button. I made sure the digipak would be printed correctly by using guidelines as to where each section needs to go, as if this was to overlay it would mean that some of the image would end up on another page.

These screenshots show the process of editing, as you can see it is a step by step process which included a build up of layers, first i created my front and back cover picture and then began to add text and the other images to be included in the digipack.

An Update

We have recently been finishing off filming which took longer than anticipated as we realised that we needed to include a wider range of shots to use e.g close ups and mid shots to engage or audience. We have begun editing and have found that a lot of our footage fits  to the performance scenes but we need to film more narrative scenes, as a group we have decided to visit a forest where we can film more narrative scenes so that the song 'Ego' is not all based in the studio, we want our music video to be as exciting as possible as well as being one that many of our audience members can relate to.

Magazine Advert Final

Through asking our target audience which magazine advert we should use, we found that Emily's advert would get the most attention for our song so we have decided to use it as our final magazine advert. It's simple but bold design is very effective and attracts the audience without seeming to messy.

Group Magazine Advert

As a group we decided to make individual adverts and then choose the one that we think would attract our audience more effeciently. We all created our own advert and have chosen which one we prefer as realistically the same advert for a music video would be used in different magazines as opposed to different adverts being shown.

This is Chloe's magazine advert:

We decided to make all our adverts similar in that all four of us will be shown as well as ourband name and the single name, the most important aspect as a group was that each of us are shown with our own colour as this is the factor that makes our group different and stand out.

Below is Lauren's advert:




This is Emily's advert:

Magazine Advert

In order to promote our single 'Ego' it is essential that we advertise it well. To do this each member of our group created a magazine advert for different magazines to use. I made mine with a black background to emphasise the different colour dresses that we each have and to make us stand out. I also used bright coloured titles in order to catch a customers attention as it is essential that it catches the readers eye. I used photoshop to create this and although I found it difficult to use, it gave the magazine advert a professional look as well as giving me the chance to use several editing options such as colour enhancing and the ability to crop certain parts of the images. When I learnt how to use the basics to photoshop I found I could gradually build up more effects and understand how to change and edit different pictures through layering.

At first I created another design for my magazine advert and I decided that I didn't like the style of this. The text at the top looks messy and it is completely different to the other text on the image, also there is no colour showing which defeats the purpose of our outfits and our overall band image, without each member having a different colour our band looks almost 'boring' and wouldn't catch the readers attention. Above shows a screenshot of my process in editing, I created a separate photo shop document so that I could recreate my magazine advert.

Lip Syncing

Today we practised lip syncing in preparation for our music video as a group it is essential that we perfect this, as with bad lip syncing the video would look very unprofessional and it wouldnt be enjoyable to watch, which ultimately is needed so that audiences want to buy the song. We spent an hour and a half learning the lyrics and practising lip syncing in front of the camera.


Below you can see some pictures of us practising lip syncing, we took these so that we could see how we look on camera as well as our positioning, lighting and the shot type which we had to keep changing.

Audition

To see if the boys for our music video would be suitable, we asked a few questions on what makes a good music video, as well as a little scene to see how they were infront of the camera.

Setting up the studio

In order to start our auditions, we had to set up the studio so that it was ready to film. We gathered together all of our props and then we changed the lighting and then tested this on our camera to see if more or less light was needed.

Floor Plan

In one of the scenes we have decided to film at Emily's house. Below shows a floor plan of the layout of her house, in the bottom right hand corner of the image you can see her bedroom which we will be filming in.

Garageband

To prepare myself for the editing stage when our music video has been filmed I wanted to get used to the software on the mac computer. I used garageband to see how to open music files and edit them and how to create my own music. Even though the song that we are using for our music video has already been made, if editing must be done to it then it wont be as challenging from this practice.

Sample Garageband by kerrythompson24

Location shots

We have taken pictures of our locations in order to see where we will be filming and how the scene will appear, these are essential for if any lights need to be added around the location as well as identifying the hazards around us.

These pictures show the bedroom scene which we will be filming in. It shows the TV in the shot as well as the bed fitting in with our storyboard.

Magazine Adverts

To gain inspiration for the magazine advert that I will be making, it is important that I study other current adverts, through this I can see the way the album is promoted and targeted to specific audiences so I can see what makes the album appealing.

This is the magazine advertisement for Ellie Goulding's album 'Lights'. It shows the same image as the front of her album so that the audience will recognise the album when in music stores. Below you can see the reviews given by recognised newspapers through the star ratings given by 'The Fly', 'The Times' and 'G magazine' these reviews entice the audience to buy the whole album without familarity of all the songs. The album name 'Lights' is reflected through Ellie's hair as it appears to be made out of sparks of light. The colours of the bright yellow lights contrast with the black background to make it stand out more, and the style of the music on the album is more likely to be that of a less upbeat tempo, as these are usually advertised through bright colours, a variety of different fonts and textures. The fact that Ellie's face takes up most of the advertisement denotes that she is the singer and her facial expression connotes mystery and innocence attracting a teenage or adult audience. The album cover has been photoshopped heavily which suggests that a flawless look is required of current artists, which is often heavily portrayed through the media, people aspire to look like these artists which look flawless and often advertisements may make it seem that through purchasing a particular album you almost become closer to looking or being the artist as they appear to be 'ideal' people to be.

This is another magazine advert in which The Killers' new album was being promoted. It has an almost old fashioned mosiac effect on the whole image which fits in with the album title "Day & Age' as it it has a prehistoric theme to it. There are no reveiws or a lot of text used to describe the album, which keeps the songs mysterious and appealable to a wide audience. The fact that 'The brand new album' is written suggests that the band have made many previous albums and are well known, and because it mentions a recently released single that is also on the album it entices those who enjoyed this track to buy the rest of the album. In the image we see a moon and what appears to be stars over land which looks prehistoric, this is a different theme to many other album covers usually portraying the individual singer or a picture of the band as a whole, the fact that the album has been advertised in this way may attract a wide audience as it connotes a new, different style.

This magazine advert is for Plan B again it holds a simple design which is very eye catching when looking through a magazine, straight away the audience is drawn to the bold font that tells us the name of the artist. This particular advert holds a simple pattern using the colours black, red and white with the same font but in different sizes. Again like the Ellie Goulding advert it shows various ratings given by newspapers and magazines influencing others to buy the album.  We get the impression that this particular theme on the album is quite jazzy or blues like as the old fashioned style picture of the artist denotes an Elvis type look. This is more likely to appeal to an older audience due to the old fashioned appeal it gives. The fact that the artist is looking to the left and we see the star ratings on this side highlights the importance of them and also his facial expression connotes a sense of mystery persuading people to find out more about the songs on the album. 

Minute Sheet

Minute Sheet 10

Costume and Props

As a girl group, we allocated a different colour to each member which we found was a similar trait in most group music videos. This also gives each member a unique identity in the video and prevents some of the similar scenes from appearing monotomous due to the fact there is always a new colour for the audience to be attracted to.
Props:
A HD Camera

Tripod

Four microphone stands

Telephone

Desk/Table

Chair

Bed

Pictures

Matches

Costume Design:
We all chose the outfit we are wearing based on the coloured dresses that we already own, for convenience and also because we know that even in different colours they are all similar and fit the conventions we need for our girl group. Below shows a picture of each of us in our dresses:
Emily- Green Chloe- Red Lauren- Blue Kerry- Yellow
We have decided to all wear black shoes so that our dresses stand out.

Risk Assessment

In order to film in our locations, we must make sure that a full risk assessment has been carried out of each place so that it is safe for the cast and crew to film in.Risk Assessment
Risk Assessment Template
Risk Assessment Template

Target Audience

Target Audience